Serena Abudara

Better decisions about people, grounded in science and data.

I help international organizations select, assess and develop people through industrial and organizational psychology and people analytics, with methods that are valid, measurable and fair.

Services

Four service lines, one approach: psychology defines what matters, data shows how well it holds up.

Organizational & Work Psychology Consulting

How do I select, develop and retain the right people?

  • Selection and recruitment process design
  • Competency models and role profiles
  • Performance and development systems
  • Employee experience and engagement analysis
  • Organizational diagnosis and improvement recommendations

Psychometric Assessment & AI Tool Audits

Are the assessments and AI tools I use valid and fair?

  • Psychometric test and inventory selection, administration and interpretation
  • Validity, reliability and fairness review of AI-assisted assessment tools
  • Risk summary and improvement recommendations

A scientific assessment, not legal advice.

Behavioral Data Science & People Analytics

How do I back people decisions with evidence?

  • Employee and candidate data analysis, behavioral modelling
  • Decision and bias analysis for leadership teams
  • Research design, analysis, visualization and executive summaries
Coming soon

Corporate Coaching

How do I develop my leaders and teams?

  • Psychology-informed individual and executive coaching, focused on goals and growth
  • Not therapy

One discipline, two layers

Behavioral data science is not a separate field in my work. It is industrial and organizational psychology, taken further with data.

Industrial & organizational psychology

Defines what to measure and why: roles, competencies, selection and development.

Behavioral data science

Shows how well it is measured and what the evidence says: validity, fairness, patterns and outcomes.

Better people decisions

Decisions you can explain, measure and defend.

Grounded in science

Every method rests on research and industrial and organizational psychology.

Fitted to your organization

No one-size-fits-all programs. Each engagement fits your culture and needs.

International experience

I work with organizations across the USA, UK and Europe, in English and Turkish.

Practical methods

Case studies, workshops and measurable reports, not theory alone.

How we work together

A clear path from the first conversation to results you can measure.

Understand

We start with your goals, roles and culture, and agree on what success looks like.

Design

I design the method: the assessments, models or analyses that fit your question.

Deliver

I run the work and report findings in plain language, with clear recommendations.

Review

We check the results against your goals and decide on next steps together.

Achievements

50+

senior-level recruitment, assessment and I/O consulting projects, international and local

25%

faster hiring and assessment processes through process optimization

20+

role-specific case studies and assessments designed

Serena Abudara

About

I work in industrial and organizational psychology and people analytics, focusing on how organizations select, assess and develop people.

My work covers the full cycle of people decisions: recruitment and selection, personality and fit assessment, case study and assessment design, and the organizational and psychological work around them. Over time it has grown from placing professionals into a practice built on psychology, measurement and data.

More recently I have focused on psychometric evaluation and AI-supported assessment: reviewing whether the tools organizations rely on are valid, reliable and fair, and turning people data into evidence that leaders can act on.

English & Turkish USA, UK and Europe

Let's talk

Tell me about the decision or process you want to improve.

LocationAtaşehir, Istanbul, Türkiye